Iona Bain is a financial journalist, speaker, author and blogger who has become the best-known authority on millennials and money in the UK. She founded the non-profit Young Money Blog in 2011 after struggling with her finances post-graduation and it remains the only blog of its kind.
She appears regularly in the broadcast media, is a guest presenter on Radio 4’s Moneybox and she writes frequently for the Financial Times among other media titles. Iona is also the youngest ever governor of the Pensions Policy Institute and a founder member of the agenda-setting Next Generation Pensions Committee. She speaks regularly at flagship financial conferences throughout the year and is working on a follow-up to her trailblazing book Spare Change, published in 2016.